Objectives:

• Launch new natural-cut fries with sea salt

• Drive trial and ultimately sales of the relaunched french fry

 

Solution:

• SHARE: Ideated and built the Fry For All, creating virtual fry boxes for users to share, similar to how fries are shared IRL

• WIN: Offered free fry coupons and the potential to win prizes instantly, growing in value with increased shares

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Results:

• 49,488 total coupon prints

• 168,845 total shares

• 22,010 new email opt-ins

• 4X increase in FB ad CTR

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