Objectives:

• Become the most talked about popcorn brand online

• Connect Pop Secret to movies

 

Solution:

• EXPERIMENT: Create a series of small digital experiments that make home movie watching more entertaining, more convenient, and more efficient

• SEARCH: Create a Pop Secret-branded Chrome plugin that makes it incredibly easy to find out where to stream favorite movies

• PLAY: Develop a popcorn popping game for mobile devices 

​

Results:

• Public relations and word of mouth was incredibly successful at driving traffic and downloads

​​