Objective:

Establish the company's reputation as an elite, respected, financial technology innovator

 

Solution:

• NAME: Rename the company from itBit to Paxos, evoking the breakthrough advancement inherent in blockchain technology

• LOOK: Design new, contemporary logo, wordmark and complete identity system to elevate the brand (e.g. website, events, etc.) 

• MESSAGE: Craft messaging to position the company as a leader in the blockchain space