Objectives:

• Improve overall experience and relevancy of all digital channels

• Elevate look and feel to focus on beautiful hair photography 

 

Solution:

• EXPERIENCE: Update website to be more aligned with user search behavior and to better promote ecommerce

• LOOK: Improve style across all channels, focusing on more beautiful hair imagery

• SHARE: Align content more directly with hair color and beauty

• FIND: Create easy-to-use augmented reality app allowing women to virtually try on haircolor while in-store

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Results:

• Saw 50% increase in engagement on social media channels