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Dara Handelman

Strategic Marketing
Creative Problem Solving
  • LinkedIn

About Me

I have been working in marketing for almost 20 years, working on building products and brands across fully integrated campaigns in multiple categories. I am particularly interested product marketing because I enjoy the strategic work required to build and launch new solutions. 

 

I am versatile, curious, and creative - I love being thrown into new experiences, learning from the ground up, and crafting innovative, never-seen-before campaigns. I have experience working within both agencies and advertisers alike, and on both B2C and B2B programs.

I value my teams more than anything else. I strongly believe that we are only as good as the people that surround us (above, below, and laterally), so I invest a lot of my time in building strong, motivated, interested, and curious teams. Mentorship was instilled in me from a young age and I take it very seriously.

On a personal level, I am on a perpetual hunt for inspiration, which I often find in modern / contemporary art, psychogeography, urban renewal, and storytelling. I am particularly enthralled with new and emerging technology.

Channel Expertise

Strategic & GTM Planning

Brand Development

Lead Gen & Data

Search

(SEO & SEM)

Mobile

CRM & 

Direct Marketing

Ecommerce

Social Media

Display

Events & Experiential

Content

Website Development

Television

Print

Public

Relations

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